Measure the Impact of Every Conversation.

Map audience sentiment, track demographics, and benchmark competitors to turn every conversation into business strategy.

Social Analytics & Intelligence Dashboard

Your Brand
54% trending_up+8%
Competitor A
28% trending_down-5%
Competitor B
18% trending_down-3%
SOV TREND — LAST 30 DAYS YOU'RE LEADING 🏆
Your Brand Competitor A Competitor B

Analyze Share of Voice & Reach.

Track what percentage of your industry's social conversation belongs to you. Watch your share grow in real-time, monitor mention volumes, and identify key drivers behind audience growth.

monitoring

Real-Time SOV Tracking

Monitor mention volumes across all channels and see your share of voice update live as conversations happen.

insights

Shift Analysis

Identify why volumes shift — marketing campaigns, viral mentions, or trending industry topics.

Share of Voice — Live

Your Brand 54% — 780 Mentions
Competitor Alpha 28% — 405 Mentions
Competitor Beta 18% — 260 Mentions
emoji_events You're leading by 26 points. Widen the gap.
You're Winning ✓
Your Brand — Sentiment Split 82% Positive
Competitor Alpha — Sentiment Split 41% Positive
Competitor Beta — Sentiment Split 55% Positive
Positive Negative Neutral

Track Audience Sentiment & Brand Perception.

Correlate audience moods with viral campaigns, support latency, or site issues instantly. Our AI tags incoming messages as positive, negative, or neutral while benchmarking competitor sentiment gaps.

compare_arrows

Sentiment Comparison

Tag sentiment automatically using advanced Natural Language Processing to compare brand perception head-to-head.

timeline

Timeline Trends

Track sentiment changes over time across platforms to measure the long-term impact of your customer care.

AI-Powered Topic Clustering.

Automatically organize thousands of conversations into key themes. Surface customer feedback trends, product requests, and competitor pain points without manual tagging.

category

Automatic Theme Grouping

AI extracts recurring keywords and phrases to group discussions without pre-defined tagging rules.

trending_up

Volume Momentum

Spot high-velocity topics early to address bugs or target competitor product gaps in your marketing campaigns.

hub AI Clustering Engine

14 Clusters
💰 Pricing & Licensing
🎨 UI/UX Redesign Feedback
⚙️ Latency & API Issues
AI Theme Summary

"Users are inquiring about team-based license discounts and pricing tiers for large organizations."

Sample Mention

"Is there a group pricing discount for 20+ licenses? Couldn't find enterprise package details."

Negative Focus 142 Mentions

Audience Metrics

TC
@tech_ceo
Reach: 250k followers
Advocate
SF
@startup_founder
Reach: 145k followers
Advocate
TC
@tech_critic
Reach: 120k followers
Detractor
MA
@marketing_guru
Reach: 88k followers
Neutral
GH
@growth_hacker
Reach: 45k followers
Advocate

Audience Demographics
& Influencer Mapping.

Map competitor audience demographics and locate high-value advocates. Track geo-location reach and engagement levels automatically to coordinate high-profile marketing campaigns.

leaderboard

Influencer Rankings

Grade followers and engagement rates automatically to flag VIP customer queries and high-value competitor advocates.

public

Geo-Location Density

Chart conversation density by country to locate and target competitors' primary user bases.

Real-Time Volatility & Crisis Alerts.

Spot sudden shifts in sentiment or mention volume instantly. Set custom threshold triggers to flag customer experience crises, outages, or viral competitor movements as they happen.

bolt

Instant Spike Detection

AI monitors competitor mention volumes 24/7. Any abnormal surge triggers an instant notification to your team.

checklist

Opportunity Action Plans

Each alert includes AI-suggested action items: publish a blog post, run an ad targeting their audience, or send a direct outreach campaign.

circle Real-Time Volatility Alerts

3 Active Alerts
local_fire_department

Competitor Alpha — Crisis

2 min ago

Negative mentions surged +340% in 2 hrs. Top keywords: "outage", "data loss", "switching".

🎯 Run Competitor Switch Campaign
payments

Competitor Beta — Price Hike Backlash

18 min ago

Users discussing 45% price increase. Sentiment dropped to 32% positive.

extension

Competitor Alpha — Feature Request Surge

1 hr ago

Users requesting "unified inbox" — a feature you already have. 89 mentions this week.

description Competitive Report Builder

One-Click Export
Q2 Competitive Intelligence Report

Auto-generated • June 2026 • 24 pages

Schedule: Weekly on Mondays at 9:00 AM

Boardroom-Ready Custom Reports.

Auto-generate presentation-ready reports that compile your performance, sentiment, and competitive metrics. Schedule automated weekly deliveries to Slack, email, or BI tools.

download

Unified PDF/CSV Exports

Compile all brand sentiment, emerging clusters, and competitive metrics into stakeholder-ready report formats.

schedule_send

Scheduled Delivery

Auto-send competitive intelligence reports to Slack, email, or your BI tools every week so leadership always has the latest data.

Campaign Performance & Competitor Radar.

Measure active marketing campaign performance and trace competitor keywords. Track velocity surges and get recommendations for counter-strategy campaigns.

query_stats

Keyword Surge Detection

AI identifies new competitor-associated keywords gaining traction — product launches, rebrands, acquisition campaigns.

strategy

Counter-Strategy Suggestions

Each detected campaign comes with AI-generated response strategies — publish a comparison blog, launch a retention offer, or amplify your own messaging.

radar Campaign Radar

Competitor Alpha — Acquisition Campaign
High Threat
Rising Keyword "free migration"
Velocity +420% / week
Est. Spend $25k–$40k
lightbulb Suggested: Launch "Why Customers Stay" case study campaign
Competitor Beta — Product Launch
Medium Threat
Rising Keyword "AI analytics"
Velocity +180% / week
Est. Spend $10k–$15k
lightbulb Suggested: Publish feature comparison showing your AI advantage